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Already leaders in the home furnishings industry, Kravet

came to us for a stronger visual identity in the mass of ad-

vertising claiming to be design-driven and trend-focused.


In 2004, we created the "inspired" campaign, now in it's

7th year, developing the concept for Kravet, and positioning

it so that they would own it. Today they are one of the most

recognizable print campaigns in the business.


The "inspired campaign" with it's signature color bars,

graphic format, and thought-provoking product + inspiration,

has been incorporated into all aspects of their marketing

from corporate identity, fabric book library, collateral, web,

digital media, to showroom display.